Helping a mature technology business reposition
I joined Primaxis on contract during its transition from a Lotus Notes-oriented business into a broader digital-transformation provider. The role covered sales, accounts, channels and the IBM relationship while the organisation changed its market story.
$1m+ Findex winSecured the organisation's first million-dollar-plus contract with a financial-services customer.
IBM relationshipManaged both distributor and direct IBM engagement during the transition.
New market positionHelped move the commercial conversation beyond the legacy Lotus Notes identity.
Contract roleExceeded the pro-rata annual revenue target during a short transitional assignment.
Why it still matters
Technology companies often have to change the story before the market changes its perception. That same challenge now exists for many established vendors trying to reposition themselves around AI.