Enterprise Solutions + Applied AI

I solve the problems that sit between what a customer needs and what technology can actually do.

I work where customer problems, operating models and technology collide. I uncover the real problem, shape the solution, build enough to prove it, and help turn it into something people can trust and use.

How I work

Problem first. Technology second.

The product is rarely the answer on its own. The job is to understand the workflow, the people, the constraints and the value at stake, then work backwards into a solution that changes the outcome.

01

Reason from first principles

Start with what is actually happening in the customer's operation. If they tell me the proposed answer will not work, understand why before defending it.

02

Make the future concrete

Turn an emerging idea into a workshop, model, demonstration or working proof so customers can react to something real rather than a technology promise.

03

Make it trustworthy

As AI moves from insight toward action, keep evidence, human judgement, deterministic controls and independent verification around it.

The throughline

The technologies changed. The role kept repeating.

Across more than three decades, the pattern is remarkably consistent: learn the system deeply, understand the operating problem, help shape what the solution needs to become, explain an emerging idea to the market, and prove that customers will act on it.

Operations + enterprise systemsArmy → Pinnacle
Digital market creationGraysOnline → TechnologyOne
Connected infrastructureIBM → Kalibrate → Primaxis
Asset intelligenceYotta → ABB → PowerPlan → IFS
Enterprise solution leadershipBlackLine
Applied AISymphony → GNR8 → Phoenix
AI assuranceForge → Monster Audit → Office Cockpit
Current directionEnterprise Solutions + Applied AI

The chronology is useful. The more important story is the repeating role at the edge between customer reality and what technology could become next: pioneer the idea, translate it into an operational outcome, prove it with the customer, and feed what we learn back into the solution.

Experience

The career in tiles. Click when something is relevant.

The short version is here. Each tile opens into the context, the work, selected outcomes, and the part of that experience that still matters today.

1998-2003

Pinnacle Software

Consulting, technical writing, professional services and sales across an integrated enterprise platform spanning assets, procurement, finance and vendors.

Explore this experience
2003-2006

GraysOnline

Helped prove that high-value plant and machinery could move online if asset knowledge, buyer confidence and the operating model were designed properly.

Explore this experience
2006-2010

TechnologyOne

EAM, works, projects, inventory, contracts, customer rescue and the 48-second maintenance story.

Explore this experience
2010-2013

IBM

APAC Smarter Buildings / Cities, emerging analytics, IoT, cloud and the early reality gap between the vision and enterprise infrastructure.

Explore this experience
2013-2014

Kalibrate

Full P&L of an IBM business partner while staying directly involved in strategic customers, smarter-infrastructure solutions and market development.

Explore this experience
2014-2015

Primaxis

Helped reposition an established IBM ecosystem business toward broader digital transformation, while managing sales, strategic accounts and channels.

Explore this experience
2015-2017

Yotta

Expanded Yotta Horizons into ANZ: infrastructure analytics combining asset condition, predictive modelling and geographic, environmental and social context.

Explore this experience
2017-2018

ABB Enterprise Software

APAC utilities, public sector and defence across EAM, APM, investment planning, workforce and mobility.

Explore this experience
2018-2020

PowerPlan

Built the APAC operation, asset investment planning, utilities and public sector, including a 10-year Victorian Government subscription.

Explore this experience
2020-2022

IFS

ANZ ERP, EAM and FSM solution leadership across utilities, defence and regulated industries.

Explore this experience
2022-2025

BlackLine

APAC presales leadership across solution engineering, business value and bids in complex enterprise finance transformation.

Explore this experience
100+ EVENTS

Speaking & Industry Evangelism

Conference and exhibition presentations across Australia, New Zealand, Asia, the UK and US, predominantly around asset management and enterprise technology.

Explore speaking experience
THROUGHLINE

Asset Intelligence → Industrial AI

How asset operations, IoT, analytics, AIP, EAM and modern agentic AI connect across the career.

Explore the throughline
Current work

The last year has been an applied-AI laboratory.

I used the period after BlackLine to write, build and test rather than simply study AI. Some of the outputs are businesses, some are products, and some are tools I built because I needed them. The common thread is learning by putting AI into real workflows.

ENTERPRISE

TEAMSolutions Group

Enterprise sales and value advisory, buyer orchestration, diagnostics and AI-enabled tools for complex B2B environments.

Visit TEAMSolutions →
PLATFORM

Symphony

Contextual enterprise AI around complex deals: stakeholders, research, meetings, coaching, roleplay, document intelligence and decision confidence.

Explore Symphony →
SMB + EXECUTION

Automation Expert / GNR8

Practical AI and automation for SMBs, including a live multi-tenant platform spanning content, targeting, campaigns and outbound execution.

Explore GNR8 →
BOOK + METHODOLOGY

The Art of Selling

A 2026 book on buyer complexity, Decision Confidence and the shift from selling to orchestrating fragmented buying groups. The frameworks later became part of Symphony.

Explore the book →
HUMAN + AI

Phoenix

Job intelligence, evidence gaps, fit analysis, tailored applications and human decision support. The first prototype began on a phone in a caravan park.

Explore Phoenix →
ASSURANCE

Forge + Monster Audit

Independent verification, deterministic gates, whole-codebase auditing and the principle that the creator should not be the only judge of its own work.

Explore AI assurance →
IN PROGRESS

Diploma of Artificial Intelligence

Formalising the learning alongside hands-on product work, rather than treating study as a substitute for building.

Applied AI

Built, deployed and public.

The new capability is hands-on AI solution development. The older capability is still the same: understand the problem well enough to know what should be built.

Models are components, not the architecture. I design around the capability, choose models for the job they are doing, and keep enough separation that the underlying technology can change as the market moves.

Short product walkthroughs. Click any panel to watch it on the project page.

"The product is not the answer. The customer's problem is the answer. Technology is the material we use to construct it."

A principle I was following long before generative AI made the building part dramatically faster.

Ideas → method → product

I don't separate thinking from building.

The book is another example of the same process: see a recurring problem in the field, understand the pattern, codify a point of view, then turn the thinking into something people can actually use.

The Art of Selling in the Age of Buyer Complexity book cover
Published 2026

The Art of Selling in the Age of Buyer Complexity

How to win enterprise deals when your biggest competitor is indecision

After decades working on both sides of complex enterprise decisions, I kept seeing the same thing: good solutions were not always losing to better competitors. Increasingly, they were losing because large buying groups could not reach enough confidence to act.

The book turns that observation into a practical framework around stakeholder alignment and decision confidence. Symphony is the next step: operationalising that thinking inside the deal rather than leaving it in a book or training room.

ExperiencePatternMethodBookSymphony
Explore the bookView on Amazon
What other people see

The same pattern shows up across 20+ years.

People who managed me, reported to me and worked beside me repeatedly describe the same things: whole-picture thinking, customer focus, creativity and the ability to translate complexity into a useful solution.

Andrew Malone

“The unique ability to see the whole picture… connect with end users to understand the business problem and shape the best solution.”

Rob Corazzola

“The ability to develop creative solutions for complex business challenges, internally or with the client.”

John Ambados

“Think on his feet, and come up with solutions that work which are outside the box.”

Ravi Kiran

“Sees the big picture with the ability to distil down to details when required.”

The work I want to keep doing

Bring me the difficult problem.

I am most useful as a senior individual contributor at the intersection of customer, product, engineering and commercial teams, especially when the organisation knows the problem matters but the answer is not obvious yet.

I do my best work with real customer problems, enough autonomy to experiment, and leaders who value informed challenge. I am comfortable leading from the front without needing a hierarchy underneath me.